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Why You Should Publish Articles: Part 1

I have seen amazing results from publishing articles online, including dramatic improvements in my Google rankings for several competitive keywords. I am doing some targeted marketing with articles right now, and I am seeing dramatic results. I went from 135 to 33 overnight in Google for one of my keywords. (BTW--this is not some bogus keyword, such as my name or the title of my article, but a keyword with about 18 million results.) When an article in an online newsletter linked to one of the articles on my Web site, I got hundreds of new subscribers to my newsletter, and I also saw a big jump in product sales. You never know who is going to see your articles.

Your articles can be short, say 250 - 750 words. I have used excerpts from my books, articles from my weekly newsletter, and my past newspaper columns as content, as well as creating new content such as tip lists. Seven to ten tips make a great article and they are easy to write. You could quickly and easily have 10, 20 or more articles ready to go.

Publish your articles on your own Web site, offer them to other sites on your topic, list them with article directories and announce them on article announce lists. You can find places to submit your articles by searching for "submit article" and your topic, or "article directories."

There are paid sites and article distribution services, but I would start with the free ones. Some of them are very good and will get you lots of exposure. Two of my favorites are and

Some articles make good press releases (perhaps with a little tweaking) and you can post them at the free press release sites, such as - PRWeb gets indexed frequently by Google, so it is another good link. Also, the press release itself may get a high search engine ranking for your keywords.

A few article directories allow you to use HTML in your author bio. I use HTML to create links with anchor text of my keywords. For example, instead of just linking from the text of the URL, I might have a link from the bio of an article on mystery shopping that links to my page on shopping with the anchor text "mystery shopping." This not only gets you a link, it gets you a keyword-specific link--and that is valuable to your search engine ranking. To see what I mean, take a look at

Copyright Cathy Stucker

James A. Cox
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